Nature is – everyone knows – capable of performing miracles. We believe in working alongside nature, harnessing its extraordinary potential and delivering it to our customers in a way that encourages more respect for plants and the planet alike. We wholeheartedly reject the idea that the addition of petrochemicals and dubious manufactured ingredients is at all necessary, and in everything we do we strive to prove the opposite is true. It’s not only about what we put in, but also what we leave out: more than 1,300 questionable ingredients, including known potential carcinogens used in processing, photoallergic compounds, endocrine disruptors and non-biodegradables. Commonly listed on labels in mainstream cosmetics, the science behind many of these is opaque at best. We don’t trust these ingredients, and we have worked hard to make sure we don’t need to use them. There are better ways, we’ve discovered.
Here is the short list of ingredients from our NO list:
NO parabens NO phthalates NO triclosan NO phenoxyethanol NO glycol ethers NO aluminium or aluminium salts NO methylisothiazolinone NO EDTA (ethylenediaminetetraacetic acid) NO synthetic alcohols NO peracetic acid NO ammonia NO phosphates of any kind NO alkylphenols NO artificial preservatives NO synthetic fragrances NO artificial colouring NO silicones (methicone, etc.) NO ethoxylates (polyethylene glycol, etc.) NO artificial flavour NO GMO ingredients NO synthetic vitamins NO coat car NO mercury and mercury compounds NO nitrosamine precursors
NO petrochemical-derived ingredients (paraffinum liquidum, mineral oil etc.) NO products derived from synthetic chemistry NO coco-caprylate/caprate NO oleyl erucate NO oleyl linoleate NO decyl oleate NO dicaprylyl ether NO sodium lauryl sulfate NO sodium laureth sulfate NO sodium lauryl sulfoacetate NO sodium myreth sulfate NO ammonium lauryl sulfate NO chemical UV filters NO benzophenone NO oxybenzone NO ethylhexyl methoxycinnamate NO 4-methylbenzylidene camphor NO resorcinol NO synthetic antioxidant (BHA , BHT, etc.) NO cyclopentasiloxane NO butylphenyl methylpropional NO toluene NO formaldehyde
And click here to get the long list of ingredients from our No list.