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Smart skin wheel

Seasonal skin Skin type Skin condition Matured skin Discolored skin Damaged skin Irritated skin Congested skin Dehydrated skin Dry skin Oily skin Sensitive skin Normal skin Combination skin Autumn skin Winter skin Spring skin Summer skin Year around skin

Get to know your skin with our Smart Skin Wheel

We all have skin and hair that has the same base structure; every human being has a dermis and an epidermis composed of the same types of cells and molecules. However, that’s where the similarities end. Different skin types, conditions and external factors make endless amounts of unique combinations which require different methods of care and products to help keep it healthy and beautiful.

Brewing Beauty Company was born from a realisation that everyone’s skin and hair are unique in this sense and the products should respect that and perform accordingly. Although there are many different factors that can affect the skin's health and looks, when we made our formulations, we focused on the most important combinations that truly make an impact. We simply looked into different skin types, skin conditions and how they get impacted by changing seasons.

With this approach, we created our collections that differ by season addressing various needs of different skin types and conditions. To simplify your product selection, we also mapped these combinations to our products using the Smart Skin Wheel that guides you to make the right selection for your skincare needs. 

In case you haven't noticed yet: The smart skin wheel shown above is clickable.


Seasons change and so does our skin. At different times we have different needs, but nature always has the answers. The Earth knows what it’s doing, and we’re committed to following its lead. Our collections are each anchored by the power of a core, seasonal active phytonutrient, present in several key bioactive botanical ingredients. Taking the best nature has to offer and adapting it for every individual’s unique skincare needs.

As the seasons transition across the globe, so too does the abundance of beautiful produce that is readily available. The seasons dictate when this produce is at its best and most plentiful. By taking advantage of these seasonal bounties, we can choose the freshest produce rich in phytonutrients and which has been harvested and distributed with minimal environmental impact.


During the harsh winter months, we move often between freezing temperatures and centrally heated homes and offices. These extreme fluctuations in temperature can have a negative impact on skin and hair. Our Renovate collection is packed with carotenoid-rich ingredients that protect against UV light exposure and improve tone, photo-protection and firmness.


As winter transitions into spring, the natural world awakens. This is the time to rejuvenate the skin from the stress inflicted by the winter months. Gone is the need for heavier creams and serums and we see a welcome return of fresher and lighter textures. The bioflavonoid-rich formulas in our Cultivate collection will enliven the skin and restore radiance and brightness.


The rising temperatures and humid atmospheres of summer bring the focus back to nourishing and exfoliating the skin and protecting it from exposure to UV rays and air conditioning. Hair also needs a helping hand with oils and serums that protect against fluctuating humidity levels. Our Depurate collection has been formulated with chlorophyll-rich ingredients that will cool and soothe summer skin and protect from inflammation.


As lush summer blooms make way for the golden hues and crisp days of autumn, the skin requires slightly heavier products with higher oil content. Shower oils and hair and face serums will help to restore lipid levels leaving skin smooth, soft and glowing with health. Our Radiate collection has been formulated using anthocyanin-rich ingredients known for their protective properties.


While some seasonal ingredients are only available for a short time, there are many that are in abundance all year round. Wild indigo, liquorice, oat lipids and pre and probiotic peptides are just some examples. Our Calibrate collection provides you with the perfect foundation for optimal skin health. As the seasons change, simply choose suitable products from our collections to protect, rejuvenate, hydrate and replenish your skin.

SKIN TYPE: Do you know your skin type?

Skin type is the structure of our skin, largely determined by genetics. Your skin type depends on either pore size and unique oil production for normal, oily, dry, and combination types or heightened skin reactivity for sensitive types. Your skin type will typically stay the same your whole life.  During seasonal changes, it’s possible for certain conditions to intensify, such as oily skin types getting oilier and dry skin types getting drier, but for the most part, your genetic skin type will stay the same seasonally.


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It seems like a no-brainer: dry skin lacks sufficient moisture. But what causes this lack of moisture in the first place?

Under normal circumstances, the top layers of skin (epidermis and dermis) contain natural oils which help trap moisture, which keeps skin soft and supple. If the skin isn't producing enough of these protective oils, moisture can easily escape. The result? Dry skin.

An adequate moisture balance also helps skin maintain its natural elasticity. The drier the skin, the less elastic it will be. This can emphasize the appearance of stretch marks, as well as signs of ageing like fine lines and wrinkles.

Dry skin can occur anywhere on your body. For many people with this skin type, dryness can worsen with exposure to certain environmental factors.

These factors might include:

Heat. Central heating, space heaters and fireplaces reduce humidity and can dry out skin during the winter months, when people spend most of their time indoors.

Hot baths and showers. Bathing in very hot water can dehydrate skin, as can swimming in heavily chlorinated pools. The minerals in hard water might also make matters worse.

Cleansing products. The "squeaky clean" feeling that soaps, shampoos and other household chemicals promise, comes from drying out natural oils. This can strip skin of moisture with repeated exposure.

Other skin conditions. People with eczema and psoriasis are especially prone to dry skin.

Age. Maturing skin produces less oil. A person with normal skin can develop dry skin as part of the ageing process.


Skin tends to be driest during the winter months when temperatures plummet and the air (both indoors and outdoors) is driest.

Signs of dry skin

  • Redness
  • Roughness
  • A greyish or ashy complexion
  • Flakiness, scaliness, or peeling
  • Itchiness (also known as pruritus)
  • Feelings of tightness, especially after bathing or showering
  • Chapping, which might eventually lead to the formation of deep cracks or fissures

Dry skin solutions

  • Gently exfoliate skin at least once a week to slough off dry, dead skin cells and improve circulation.
  • While drinking plenty of water can improve complexion by staving off dehydration, it doesn't do much on its own for dry skin. Gentle, soap-free cleansers and moisturizers help replenish the lipids that dry skin lacks.
  • Our Renovate collection is packed with carotenoid-rich winter ingredients that stimulate cells' ability to fight dryness and signs of ageing. Nourishing nut butters and omega-rich oils replenish lost moisture and restore radiance.


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Oily skin occurs when oil glands go into overdrive, producing too much sebum. Sebum, a waxy substance that is essential to skin health, seals in moisture, prevents dryness, and forms a protective barrier. When there's too much of it, however, it makes skin greasy and clogs up pores, causing acne and other issues. The face, scalp, neck and chest have the highest concentration of sebaceous (sebum-producing) glands. This is why these areas seem especially prone to oily skin and acne breakouts. Genetics are a major factor, but hormone changes or even high stress levels can also ramp up sebum production.


Oily skin typically increases during the humid summer months.

Signs of oily skin

  • Greasy or shiny appearance, or developing one as the day goes on
  • Very large or obvious pores
  • Clogged pores, resulting in occasional or persistent acne

Oily skin solutions

  • Keep shine under control throughout the day by using an oil-control or mattifying primer in the morning.
  • Use oil-blotting sheets for T-zone touch-ups as needed. (They can be used over makeup.)
  • Oily skin still needs to be moisturised regularly. In fact, trying to "dry out" oily skin by skipping moisturiser, overwashing, or using harsh cleansers often has the opposite effect. Sebaceous glands will produce even more oil to compensate. Keeping oily skin well-hydrated and using gentle cleansers and skincare products helps it achieve equilibrium.
  • Our Depurate collection is made with chlorophyll-rich summer ingredients perfectly suited to oily skin types. Microbiota-balancing noni fruit and natural astringents like refreshing cucumber and tea tree oil purify pores while promoting a healthy recalibration of sebum levels.


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Normal skin is the Goldilocks of skin types. It's not too dry, not too oily, and it's not too sensitive either — it's just right! Sometimes referred to as "eudermic" by scientists, normal skin is perfectly balanced and functions exactly as healthy skin is meant to.


Normal skin is most commonly seen during the spring and autumn months. (In summer, normal skin might become oilier, while in winter it might become drier or more sensitive.)

Signs of Normal skin

  • Redness
  • Fine pores
  • Few blemishes or imperfections
  • Soft, smooth texture
  • Fresh complexion with uniform transparency due to good blood circulation
  • Not highly reactive to irritants

Normal skin solutions

  • Our Radiate and Cultivate collections are key to keeping normal skin healthy. Radiate products contain anthocyanin-rich autumn ingredients that protect skin against pollution and shield it from stressors, while Cultivate products harness spring's restorative energy with skin-loving bioflavonoids, hyaluronates, and Vitamin C for ultimate hydration and exfoliation.


As the name suggests, combination skin is a mix of two or more skin types on the body. Skin might feel oily in some spots, and dry in others. Facial skin type is often different in the T-zone (forehead, nose and chin) than it is in the U-zone (cheeks and jawline). Most people who think they have dry or oily skin have combination skin.

Combination skin can be caused by hormonal fluctuations or it may be hereditary.


Combination skin may come and go, or vary in accordance with typical seasonal skin changes.

Signs of combination skin

  • Oily T-zone with a dry U-zone
  • Skin type changes with hormonal fluctuations throughout the month. (It might be dry for part of the month, and oily and prone to breakouts for the rest of it.)

Combination skin solutions

  • Balance skin with a toner after cleansing to restore pH levels.
  • Exfoliate regularly.
  • Moisturise often, even in places where the skin is oily.
  • Our Radiate and Cultivate collections help bring balance to combination skin with targeted pollution protection, and nourishing natural ingredients.


Sensitive skin occurs when the skin's pH levels are outside of the normal range, compromising its natural barrier and allowing irritants to penetrate more easily. These irritants might include certain skincare and household products, soaps, fragrances, and detergents. Exposure to certain weather conditions, like sun, cold and wind can also trigger flare-ups. While sensitive skin can occur anywhere on the body, the face is most commonly affected.

Sensitive skin often goes hand-in-hand with dry skin. It can be hard to distinguish one skin type from the other, as sensitive skin is prone to dryness, and dry skin is prone to sensitivity. When skin's moisture balance is restored, its barrier is strengthened and better able to protect against irritants.


Seasonal fluctuations in temperature and climate conditions can increase skin sensitivity. In winter, skin is drier and easily aggravated. In summer, increased sweat and oil secretions can also lead to irritation.

Signs of Sensitive Skin

  • Itching, stinging or burning
  • Tightness or discomfort
  • Redness, which can take the form of a blushing, flushing, bumps, rash, or even dilated blood vessels
  • Susceptible to the harmful effects of the sun

Sensitive Skin solutions 

  • A healthy diet rich in skin-friendly vitamin C and antioxidants can help stressed skin recover and repair itself. Likewise, it's important to rule out potential food allergies or intolerances, as they can trigger skin flare-ups.
  • Reducing stress with regular exercise and relaxation techniques help reduce cortisol levels, which can speed up skin repair and recovery.
  • Avoid harsh cleansers. Clean skin gently and use mild products.
  • Using pre- and probiotic science, our Calibrate collection works deep within the skin's layers to recalibrate pH levels and restore its microbiome. Soothing demulcent liquorice soothes the complexion and oat lipids restore moisture balance as milk-derived probiotic peptides work their magic.

SKIN CONDITIONS: What are your skin concerns?

Your skin condition is the state of your skin at the present moment—taking into account factors like weather, diet, stress, pollution, and response to skincare products. Skin conditions include dehydration, inflammation, hyperpigmentation, blackheads, breakouts, fine lines, rough texture, and loss of elasticity.

Regardless of skin type, a person might experience one or more of the skin conditions below.


Unlike dry skin, dehydrated skin is a condition that can happen to anyone, regardless of their skin type. It happens when there's a lack of water in the stratum corneum or the top layer of the skin. Dehydrated skin looks dull and lifeless, and it might show increased signs of ageing, like fine lines and a lack of elasticity.

The quickest way to determine if the skin is dehydrated is the "pinch test": grasp a small amount of skin on the back of the hand and let go. If the skin snaps back, it's not dehydrated. If it takes a moment or two to snap back, however, it likely is.

Here are our products that target dehydrated skin.


As skin matures, it gradually loses elasticity. As connective tissues within the skin layers lose their structure and ability to retain moisture, they start to degenerate. This eventually leads to noticeable changes in facial contours, a loss of volume, and the development of deep wrinkles. Reduced blood flow makes skin appear duller, thinner, and flatter and broken capillaries may start to appear.

Here are our products that target matured skin.


Congested skin is most commonly seen in combination and oily skin types. The sebum from overactive oil glands mixes with dead skin cells and other impurities, clogging pores and creating blackheads and acne. While hormones are usually to blame, certain products can aggravate the condition.

Here are our products that target congested skin.


Uneven pigmentation of the skin, such as spots or darkened patches, is referred to as hyperpigmentation. People with darker skin tones are usually more affected by hyperpigmentation than those with lighter skin tones. There are several types of hyperpigmentation:

  • Age spots, also known as sunspots, are small darkened patches of skin caused by UV damage. For that reason, they mainly appear on body parts that are frequently exposed to the sun, such as the face, arms, neck and chest.
  • Melasma, also known as the "mask of pregnancy", is a condition where large areas of hyperpigmentation develop, mainly on the face. It's usually triggered by hormonal changes, and is particularly common in pregnant women.
  • Post-inflammatory hyperpigmentation happens after skin trauma heals, leaving areas of discolouration behind. This condition is very common in people who suffer from acne.

Here are our products that target discoloured skin.


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Skin is affected by external environmental factors every day. These factors lead to an accumulation of molecular damage, which gradually changes skin's structure over time. This results in premature signs of ageing, like fine lines, wrinkles, and hyperpigmentation.

Environmental factors that damage the skin over time include:

  • Sun damage from prolonged exposure to UV rays
  • Lifestyle habits, like poor diet, excessive drinking and smoking
  • Exposure to pollution, like exhaust fumes, smog, and smoke

The good news is, that fighting skin damage is fairly simple. Wearing sunscreen, avoiding poor health choices, and using products that contain antioxidants can slow and even prevent molecular damage.

Here are our products that target damaged skin.


Itchiness, redness, discomfort: These are all signs of an irritated complexion. Wool, chemicals, soaps and other substances can irritate the skin and cause rashes and itching. Sometimes the substance, such as poison ivy or cosmetics, causes an allergic reaction. Extreme weather—both hot and cold—can also cause the complexion to become dry, itchy, or red.

Here are our products that target irritated skin.

HAIR TYPE: What is your hair type?


When people talk about "hair goals", having straw-like strands usually isn't one of them. When hair lacks moisture, it looks dull and can be difficult to style. Just like skin, hair can get dehydrated. The culprit is often insufficient sebum production from the oil glands on the scalp. Seasonal changes, sun overexposure, diet, age, chemical treatments, heat styling and harsh products can also fry healthy hair and dry it out.

Here are our products that target dry hair.


When air is driest, hair is driest too. In the winter months, sebum production drops, wreaking havoc on hair moisture levels.

Signs of dry hair

  • Dry and frizzy texture, with stray hairs and flyaways
  • Lack of movement
  • Static
  • Split ends
  • Brittle to the touch
  • Itchy scalp and dandruff
  • Prone to tangles and knots
  • Excessive hair breakage and loss

Dry hair solutions 

  • Protection is key. Use products with UV filters and heat-protective styling products whenever possible.
  • Our Renovate collection is a treat for thirsty tresses, restoring deep-down hydration to parched strands with omega-rich sea buckthorn oils and nutrient-packed nut butters.

Here are our products that target dry hair.


Oily hair has the same root cause as oily skin: overactive sebaceous glands. Chances are if someone has oily skin, they have oily hair too. Oily hair can be genetic or it can also be attributed to hormonal shifts, like pregnancy or puberty. The problem can be exacerbated by poor health or improper hair care.


Hair is the oiliest in the summer months when sebum production increases.

Signs of oily hair

  • A dull, flat and lifeless appearance most of the time, even with regular washing
  • Slightly greasy spots on pillows after sleeping
  • Excess oil on the scalp might lead to dandruff and even hair loss from blocked follicles

Oily hair solutions 

  • Controlling oily hair often requires a hands-off approach — literally—the less touching, styling, or brushing the better.
  • Avoid over-washing, which irritates the scalp and causes even more oil production. Never wash hair more than once a day.
  • Hot water stimulates the sebaceous glands. Be sure to rinse hair in cool water for at least thirty seconds to wash away all traces of shampoo and conditioner.
  • Let hair air dry naturally, and keep heat styling to a minimum.
  • Our mineral-rich Depurate collection is the antidote to limp locks. It wicks away excess oil on the scalp with natural astringents, recalibrating sebum levels and restoring lustrous shine and volume.


Normal hair is the picture of health: shiny and soft to the touch. It lacks the typical woes of other hair types, like frizz and limpness. That said, normal hair isn't invincible. Maintaining proper pH levels and protecting hair from damage will keep it in tip-top condition.


Normal hair stays healthy year-round, but it's easiest to maintain in the spring and autumn months.

Signs of normal hair

  • Shine resulting from healthy natural oils evenly distributed from the scalp down to the ends
  • Minimal hair loss and breakage
  • Minimal dandruff
  • Minimal tangles or knots

Normal hair solutions 

  • Normal hair is, by definition, low maintenance. Because it's already beautifully balanced, it only requires the most basic, no-frills care routine. The key is maintenance and prevention. Light hair treatments and heat protectants will prevent damage without weighing it down.
  • Weather conditions and seasonal shifts can throw normal hair out of whack, so hair care routines might need to be adjusted accordingly. In summer, normal hair might get oilier than usual. In winter, it might get drier.
  • Our Radiate and Cultivate collections are uniquely suited to keep normal hair perfectly balanced by preventing damage and helping it retain its natural radiance.

Here are our products that target normal hair.

HAIR CONDITION: What bothers you about your hair?


Everyday environmental stressors can cause damage to any hair type. UV rays from the sun, heated styling tools, and pollution can weaken hair structure. Not using enough conditioner, sleeping on a pillowcase without tying hair up, and even windy conditions can tangle hair and roughen the cuticles, leading to breakage. Colouring and overprocessing hair can leave the cuticles permanently open.

Signs of damaged hair include:

  • Breakage
  • Frizz
  • Crunchy texture
  • Tangles, mats and knots
  • Thinning
  • Split ends
  • Faded colour
  • Lack of growth
  • Early greying

Here are our products that target damaged hair.


Dandruff is a condition that causes skin cells on the scalp to flake and fall off. It's often accompanied by itching. The exact cause is unknown, but it's thought to be a mix of genetics, allergies, or an imbalance of skin microbes on the scalp. Dandruff is not related to poor hygiene, although brushing and washing hair regularly can help alleviate the issue.


When most people think of hair loss, they think of male pattern baldness. However, women can experience hair loss too. Losing some hair every day is perfectly normal, but shedding more than a few strands in the shower or while brushing can be attributed to a variety of factors. Genetics, hormonal changes, styling damage, diet, age, and even stress, or any combination of these, can cause hair to fall out more rapidly than it can be replaced in its natural growth cycle. This can lead to thinning, and even baldness.

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